I'm a self taught designer, I design human experiences for products and businesses; my areas of practice includes design systems, interaction, accessibility, and motion.
Currently, I'm handling Cards & Loan Services @TataNeu
Currently, I'm handling Cards & Loan Services @TataNeu
Enhancing Credit Card Dashboard Experience
How we redesigned the Credit Card dashboard to deliver cohort-based personalization, value maximization, and an enhanced visual experience.
Read on Figma
Handling Cart Changes on Checkout
How we reduced friction for users in the checkout process by handling cart changes gracefully.
Read on Medium
Making the Dunzo App Accessible
Introducing screen reader implementation, ensuring that users with visual impairments can navigate and engage seamlessly.
Read on Figma
Design System and Tokens
Actively participated in auditing and creation and led the migration of new Dunzo Design Language System. Introduced Token structure for better structure and collaboration.
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Swiggy Schedule & Subscription
A detailed case study that highlights my design process in designing for a new feature of the Swiggy app
Read on Medium
Acquisition & Brand Resurfacing
For a startup, Designed app screenshots to increase app downloads by significant amount and build user trust via brand
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2025 Roshni Prajapati. Don't!